Challenge 1

My first challenge is up at the The Den, but in case you're not going there I thought I'd post it here as well. You should definitely check it out though - mechanized My Little Ponies are invading.

Attn: Jona, Mike, Steve

Re: Ultimate Blogger 3

Keyword: Bigger


Hello Jona, Mike, and Steve. Let us be the first to congratulate you on the success of Ultimate Blogger. It is a truly beautiful thing. We cried. No, really, These are real tears - but not of sorrow. No. These are the tears of purest joy.

The competition has captured the imagination of the average person on the street. As you are probably well aware, the average person on the street is THE target market for most advertisers. Now that Ultimate Blogger 2 is well under way, the question on most people's lips is, "Where will they go from here?" Well, we're here to provide the answer, and the answer is UP.

Why choose us? We think our reality show track record speaks for itself. Remember "What Happens When We Touch You There?" That was our idea. How about "So You Want to Marry a Cripple?" That wasn't our idea. Because that's just in bad taste. You need to draw a line somewhere.

So when we were asked to brainstorm on Ultimate Blogger 3 one idea immediately jumped to the forefront. Are you ready for this? You're not ready. We can tell. Wait - now you're ready. Check this:



Ultimate Blogger 3: Blog Brother

That's right - we get the contestants into a loft in Portland and watch their every move, broadcast right here on the World Wide Web. Our tech guys insist there's a technology called "web cams", and by using these "web cams" you can broadcast in real time online. And apparently it's really popular with teenage boys who, we don't need to tell you, are THE target in the target market.

The key is in capturing their imagination, and we know we can do that with the inherent drama of 12 bloggers all living together. Don't believe us? Peep this sample video homestyles!


View this clip on Vimeo

Now imagine that for 24 hours straight. Internet reality show gold!

But the real moneymaker for any successful show is the cross-marketing. We're talking pencil cases, mouse pads, commemorative plaques. But that's not all. We're currently in talks with...no. This is too hot for you. It will scorch you completely.

Oh what the hell: We're currently in talks with James Blunt--that's right, THE James Blunt--to rework his hit single into a theme for the show. BOOYAH! We had our crack team of in-house musicians work up this ditty - we know you'll agree it's a winner:

Ultimate Blogger 3 Theme - Your Blog is Beautiful

Time is of the essence boys. We can make millions. Get back to us.

Sincerely,

Thomas Bartholomew Wong
CEO
Gin + Juice Productions
"Number one with a bullet baby! Are you picking up what we're laying down?"

posted by Thomas @ 23:26